Production diary 20

The past few days I have been busy with thinking about how I would promote my magazine by using different ways in promoting it. I have looked at old media and also new media, and how that it would be much easier to do this with new media as it is fats easy and accessible almost everything  and for my target demographic, this would be a wise way to distribute awakens of my magazines as teenagers spend half their lives on social networking sites. I have even come with with new and original ways to do this by using the every day phone and creating an app for my magazine which is free to download and use daily.

New Media

 New media is used on any digital device as a way of interacting with the audience and where they can give us feedback. The democratization is an important part of publishing, distributing, consuming and the creation of media content.  Facebook and Twitter are both examples of the social media model, which your audience is the participants.
This is the latest, newest way of distributing or advertising at a mass scale as everyone has access to it, most websites are free to advertise on and it’s very easy to access. As I have a target audience of teenagers, they would be best to target with new media as they would spend most of their time online. Social networking sites such as facebook, twitter, tumblr, youtube all hold a great deal of uses which are active daily. If I were to advertise my magazine on these sites then it’s it not only free but would be largely effective as it can get heard of more through people. If I got users to share and like my magazines facebook page, tweet and retweet my magazines twitter account. Just by a click of a button this can all be done.
I have made a twitter and facebook page or my magazine for further promotions https://twitter.com/SoundCheckMagUK
http://www.facebook.com/SoundCheckMagazineUK

However there are problems with new media as once it’s on the internet it is very hard to delete it from everywhere because it is such a large thing that no one can control.
The first music magazine came around in 1920. They were only just a paper magazine sold in local shops, but over time this has changed drastically. They constantly need to be kept up to date as the times change. Many existing magazines have their own website and other social networking sites for their readers to access anywhere. Even on the go, you can download your own app and skim through the highlights on your phone on the way to work or coming home from school. This also gives me a chance to put up live interviews and videos on the website that cannot be placed in a magazine for my readers to watch and get more excitement over. It is an easy way to interact more and also make fellow sound check fans as there would be a comment section where they can voice their own opinions. This is another way in how new media has progressed. More and more apps are being made for anything because most teenagers nowadays have smart phones that can handle them. This would be a very clever way to make one and then push my magazine to be publicised even more. Off course that it will be free so that everyone can download it without a problem.
Radio stations are another form of new media however they have seemed to be the least popular. If I could find a well-known and famous radio station to advertise my magazine in a short add then that would get even more attention which also targets my audience as they will like the same music and interest. As already a lot of magazines do have their own radio station, and also TV channel, such as Scuzz and Kerrang!

 

Here is a sample of the app that i just created that would be found on a iPhone, and very easy to connect with and play with when bored.

There is also a new way which has come out pretty recently and that is scanning codes from the original magazine into your phone and accessing it there online. If I had printed some codes into my magazine and then you could scan it in with your phone and access that special part straight to your phone, like an interview or music video or something that involves the internet. It enables it to become more popular as there is more than just a paper magazine available but much more.

Promotional Methods

Production Diary 19

I have just done my first live gig photo shoot at the gig from the band which I have chosen and uploaded all of the pictures onto a contact sheet for you to see how it went. There were a lot of shots taken as I wanted to get the best possible ones to include in my magazine  There were also a few other bands there so I though I would get shots of them just in case seeing as I was already there. I thought that It went pretty well, as I was happy with a few shots that i feel were strong. There were some complications in the crowd, as it was pretty large, also my camera died towards the end so I could not get all the pictures I wanted. I had to keep chaining the lenses which also wasted time, as it was a live gig and could not be done again, However I feel that i have got some good live pictures to include, but will also carry on to get more at other gigs.

Contact Sheet (1)

Rough Ideas and sketches

Here are a few rough ideas and sketches which I have drawn myself as a rough ideas as to what my initial thoughts are on my magazine, I'm still unsure of the placing but I decided to have a go at trying it out.

Production Diary 18

Looking at my location ideas I think I definitely have three strong locations in which would work the best. I have thought about them car fully because I cant just do mine anywhere because of my genre. The rock genre is hard to covey as the background does say a lot about it and how they are so I need to pick the right one. Definitely the live concert one would be suitable in my magazine as it is all about new bands and music. This would be the most easier to do, however I don't think that I can really do one in a scrapyard as this would way to hard to convey. I feel that a photo shoot in a studio may not be the strongest idea as with my genre it is hardly done, as it does not convey my genre but something universal that can be used anywhere. I want mine to be unique and different from the others so I may use them shots for the last pages.
The colour theme is also hard to chose a solid colour however I do feel that I have found a bold three theme which also ties in with my feature story.

Location Ideas

Overall I think that the location I would chose the simplest locations which would still convey my genre and would be much easier for me to do with my band. Because there are so many of us, it would be wise to chose one location or two, and keep the locations close to each other reassure that my photos would get done in time. Because of time and making sure that everyone is free, I would need to find maybe two or three days where everyone is free to take part in the photo shoot. This is why the location of the studio or bedroom would be wise.

Production Diary 17

I have been looking a lot and spending time looking at images which inspire me to maybe re-enact for my magazines. Because I attend a lot of gigs, and is always up to date with bands and news I buy a lot of music magazines like Kerrang which I find useful. This also gives me an indication of what kind of pictures they use and certain poses which help portray my genre. I want to make it really clear to my audience in the most simplistic way possible which means stereotyping my models to the fullest. I have collected a few samples of what I would like to go with looking at existing magazines for inspiration to do with my genre, in the power point below it shows and explores why I have chosen each one and how they would help me. I feel as if they would be able to do, in s short period of time, as they are not that much trouble to rein-act  I have contacted my models and arranged shoots for my live pictures at a gig, and also at a band practice to get a in depth feel of their lives.

Image Ideas

Image Ideas by

Colour Scheme

Colour Scheme

The colours which I have discussed in the power point above were taken from my questionnaire and the most popular colours which had been voted by the public. I have looked at existing magazines, and found that most of them used the basic black and white them with one addition or two colours that changed each time in the magazines which suited the feature story. This is why I have chosen to use the blue and different shades of them to represent my band as their name is called The Ocean’s Eyes.

Production Diary 16

Recently I have been busy with thinking about the actual content on my magazine and what I would put in it. The double page draft is probably the hardest page, as it contains a lot of wring and information about my band. Because I have been going to a lot of their gigs recently I thought that I could maybe do one whore double spread on that. I have seen it before in a lot of Kerrang magazines, where they have a few pages dedicated to recent live reviews of gigs that have recently happened. Also because i read a lot of these anyways, it will help me write about this and get me in the voice of a reviewer because I can talk about what happened first hand as I was there for my self. The draft is just a simple simple, however I do have trouble with keeping in the word limit as I tend to write a bit too much. But I think that would be suitable for one of my pages as it is a sterotypical thing found in music magazines of my genre.

Article draft for double page spread

The Ocean’s Eyes cause up a storm.

Last night at the crazy o2 academy Islington The Ocean’s Eyes played their first gig in London. The five pieced rock band have been around for a few years but it wasn’t until last night that their dreams came true. It had been a great success for the band as it was one of their first big tours all around the England and were excited to finish it all off in London. Despite the fact that this hard core rock and had only seen the supporting band, they claimed the lime light from the headlining band Taking Hayley which came as a great deal of surprise to them.

Reporting stickily from last night’s gig which was extremely mental, for a new and upcoming band such as small as they are. No one quite expected what happened that night as it was a mosh pit manic! The band got right away into it without any introductions or slow pace music, the starting song was almost as upbeat and energetic than the last, the performance maintained this spectacular and hard-core rhythm throughout.  This was quite an achievement for an unknown band trying to make it big in such a competitive city! Within the first few seconds of their starting song The Room Of Red, already the crowd had gotten into the moshing spiriting as the crowd were showing great signs of energy, before they even started their second set circle pits were definitely in the go. However it was not only the crowd who seemed to be having a blast. Luke McInroy lead singer of the band was a lot more than your average screamer. Running around all over the stage, crashing into his fellow members, tearing up the lights and jumping also with the crowd is what you would have found him doing. The interaction with the band and the crowd was immensely close, at a few points during the show, Luke himself jumped into the small crowd that covered the floor and crowd surfed along with them, passing the mic to someone to sing along with, involving everyone to join in with their exclusive party.

TOE gave Taking Hayley a run for their money as they had more experience as a much larger band with a wider fan base, somehow this didn’t show in their performance as the crowd was taken away with them before the headliner could even play. The chance to play in a sold out show wasn’t enough then be blown away from what you are about to read. TOES have been offered a place to support America’s large pop emo band, Blood On The Dance Floor in Kings College next year! So if you’re around the area, be sure to find a ticket to the nearest venue because they will now definitely sell out within seconds!

The tiny venue of o2 academy Islington was pounding and the music could even be heard from the venue below, the small stage and pillars were shaking with the heavy flow of happy fans and a great performance from a supporting band that are soon to be the next big thing. Keep your eye out for The Ocean’s Eyes as soon they will be playing in much finer venues with much superior crowds and much greater MUSIC!

“We came from such small hopes that have now been raised to much higher expectations for the future to come now!” Quoted the drummer Ben Smith.

“London have always been my favourite crowd, everyone just gets so lose and mental, I felt like I was home, in a proper gig when I sang tonight, it was just magically.” Blasted Luke.

Also following the many new fans that the band has now made, and also friends had a lot to say about lasts nights gig.

“I never expected such a small gig to have such class A bands, the performance they gave was probably better than when I say Coldplay, even better musically I’d say.” One of the fans that attended the concert told us later on that night.

Judging from last night’s reaction form the band and the fans I’m guess that they had a blast? Not only were the crowd surprised but also the other supporting and headlining bands, friends of Taking Hayley, were joined by With One Last Breath, Bury Tomorrow and Room 94 also agreed with the comments made above.  If you are not familiar with the band and what sort of music they play then now if the time to give them a listen! You can find them all over facebook, twitter and youtube, (links would be provided at the bottom of this page) they are a mixture of soft rock, and hard indie classics, (Alternative/Pop Punk/Rock) which have been describe to sound like the existing Lower Than Atlantis, Deaf Havana, The Story So Far. Seeing’s as the band has no real manger yet and tackle all tasks on their own they are doing pretty well for themselves as getting signed to
I Am Mighty Records (UK)

But how much do we know about this band?

Five young ambitious men from Essex, Cambridge, and London make up this five piece indie rock band. Guitarist Charlie and Mitch, Bassist Andy, Drummer Ben and lead singer Luke make joined together at the young age of 18 and formed the very first band. The original members were just Luke, Ben and Andy as high school friends decided that they would put their music talent to the test, which now turned out to be something far greater than they ever expected. Officially the band has been together, playing and working on new music since 2010 and have come so far in such a short period of time. Practicing after school, or work in any time they had left in Andy’s garage back at home in Essex firstly thought of it to be a bit of fun because that’s what all the cool kids were doing back in the day, which now has turned into a career they all love.

“If there are any young aspiring musicians out there, a word of advice to them is to never give up on what they believe in because one day you can be performing in a small pub in front of your family and then the next playing at the o2 in wimble in front of massive of crowds headlining with slipknot!” such inspiration words, which is probably the only inspirational thing Mitch has ever contributed to. So if you are like them when they were your age or even younger, just remember how all classic bands started out with nothing.

5 minutes with 5 members:

THE OCENA’S EYES

You love the Uk crowds but do you love the weather?

“I didn’t notice that there are any seasons here, from where I used to live in the hot summers of California, I have only enjoyed one day of sun, but I am adapted to this weather as I have spent 5 years living over here. But you gotta love the English weather!” – Andy

What are your common demands on your rider?

“I would say that we don’t really expect them as yet however once Luke made one and it just consisted of oreos and milk and nothing else. It was nice for a while but then it did get a bit sickening after weeks of just that, but if we were to have one then I would say KFC EVERYDAY!” –Ben

Who are your favourite bands to tour with?

“We haven’t really been on many tours however we do love our fellow mates from Taking Hayley, A Season Of Secrets and Room 94, they are right laffs, and we all get along like brothers. It feels like I’m touring with my family.” – Charlie

Do any of the guys ever get on your nerves or have weird habits?

“I wouldn’t want to bait anyone out right here but LUKE has the most annoyest habit of eating everyone’s food before they come down, or he never turns the light of when he’s the last one up, and generally a greedy pig when it comes to sharing! But apart from that we do love him and all, there are times where the boys do get on nerves but that must be normal when you spent half your life with then?” –Mitch

Where do you see your selves in 10 years’ time?

“I see the future very clear, we are recording out next EP in the following weeks and are set to play some massive dates with some big bands in the New Year. I also see us playing at Warped or Slam Dunk in a few years hopefully, but the band is really important however much of a struggle it is.” Luke

The band have been playing many gigs before hand, but nothing really does compare to London's.  I'm sure a lot of you are unaware of the band and who they actually are, fret no more as we will take through the stages these hard core Londoners had been through to get to where they are now. I know it's not anything like Queen, however it has been a massive step for them playing for fun after school at Luke's grandmothers house. (I'm pretty sure she's glad to get rid of them) We've snuck into their own personal lives, while also stalking the shit out of their facebooks, and managed to find a few decent face shots of each band mate, for you sorry lot to look at. (Aren't they just beautiful?)

Just above a we've rummaged to find a pretty old tour poster the band had made on one of their smaller dates, as cheesy as it looks, they later fired their graphics designed, hired a new photographist and finally got their act together to be taken seriously. You'd think that they would have nicked the colour scheme of us? Eh? Yellow, black and navy? I don't know about you but this is looking far to familiar to me.

swiftly moving on from that awkward topic, the band have been trying to get their perfect image across and not mixed up, with the links of other bands that have built up a false representation for them selves. The Ocean's Eyes have tried to build their image but they don't want to be known as just some indie rock band, they want to be know way more hardcore than them, it's not just a statement it's from the worms mouth. So what do you guys think of them? And how would you label them now you know a bit more? Maybe you don't turn over the page to find out their history!

Production diary 15

As my questionnaire on the internet was not reliable as anyone had access to anyone. So I decided to then make another one on word and print it off and give it to a selection of 20 people that I know would take it seriously. Below you will find a sample of my questions and what I asked my selection of people.

Also from my results I have had a few ideas as to what to put into my magazine and what to add in my contents page. I have found that Kerrang have a really good layout in theirs which is very basic and simple, however it is something that I would like to follow because it would be easy to replicate.

Results

Research

Questions

Question Aii Re

Contents ideas

Most contents pages follow the same layout and are very simple in how they are presented. I have taken two from Kerrang which are similar in ways however they have different ways of presenting it. The one to the right side is the layout I would like to go for because it has a variety of picture which has a number that links with the contents of what’s in the magazine. The second Kerrang one, below has the main picture right at the top, and a fewer ones to side. This focus mainly on the main story and picture it referees imitating how a normal contents would be like. Most of it should be visual and hardly any writing so that the reader gets to be introduced and eased into the magazine rather than attacked.
As it follows the same headings and graphology, it changes as they are no long down the side in a list, but at the bottom all squashed at in four columns.
The contents page ideas that I would include will have a Varity of subheadings that will include the story underneath.

Feedback:

03 Your stories and your life

News:

04 Bullet for my valentine

05 Return of 30 seconds to mars

06 Matt Tucks injuries

08Rock legends Papa Roach

Live Reviews:

09 Parkway Drive at the roundhouse

10 Enter Shikari + Cancer Bats

11Taking Hayley

Features:

012 The Ocean’s Eyes (hot new band)

015 Green Day- uno dos tres

Posters:

 16 YouMeAtSix, Dave Ghrol, Nirvana, Lostpropehts, Sleeping with sirens, La Dispute

    

Albums:

 23 Blitz Kids

24 Rage Against The Machine

25 Fall Out Boy

Gig guide:

26 Special (Madina Lake and Miss may I)

29Win tickets for Download

Now looking at rock sound and how they present their consents pages is very different. They only use on large image that takes up the whole page as a wallpaper. This is very UNIQUE because this magazine is not as well known. They have nor properly followed the codes and conventions of an average magazine as they are trying to break from the original layout and tried to be different.  I don’t think that I would use this style because it is so strange and well known, and if I were to start a magazine I would want to follow the stereotypical conventions so my audience do not get too confused on my magazine, even though it would lack originality. However I did pick this out because I thought that rock sound was a good magazine to analyse. It is different from kerrang as it comes out once a month, this may be why it differs and also the layout is definitely more professional and classy. It is not so in your face and packed with lots of pictures that make the reader excited as much as their audience seem to be older. I think I will bled the two ideas together to create something similar but more leanest on the kerrang style.

Production diary 14

My main focus for this week is to look at current sell lines on existing magazines such as Kerrang, Rock Sound and Metal Hammer, to see the types of writing they use, the words, and what they are about. I have looked at many of these and adapted them for my magazine yet still including their idea.
I have found that Kerrang has the best sell lines, which are catchy and interesting.

Sell line ideas

Thinking about what stories and interesting cover lines that would go on my front cover, which my audience would find interesting and make them want to buy my magazine.
The topics of which will all be music related, but also need to  connect with the audience so I will include free posters, competition offers and further relating articles with my audience.
Here are some ideas I have in mind.

• WIN! a pain of tickets to the hottest metal festival this summer at DOWNLOAD!
• The return of legends old rockers Papa Roach!
• Green Day releasing 3 new albums in three smashing months
• Exclusive news from Matt Tucks injury
• 5 FREE exclusive live posters from your favourite bands
• The main story feature: The Ocean's Eyes cause up a storm. "We were so caught up on the shore, we didn't see the tide comming in."
• 20 years of rock before pop




• PLUS! BringMeTheHorizon. LostProphets. BrandNew. La Dispute. AvengeSevenfold. Slipknot. ParkwayDrive.SleepingWithSirens and many more

Here is an example of how it would look like, I have taken this from Kerrang magazine, and it is placed right at the bottom of the page.

Following this I have also seen the common strip at the top of every Kerrang magazine which are called banners, which features one band and focus on them, with another short importaint article that would be found abou them in it.

Taking this idea, I will ulter it sligtly for my magazine however I will make it suited for my sories.

Production diary 13

In the past few days I have been thinking long and hard about my name ideas for my actually magazine. I have came up with a few and before choosing a final one I decided to take a vote on it and ask the public of my target audience. None of them chose Witnessed. 60% chose Sound Check. 20% Chose Deftoned. 8% chose Structure and 12% chose Sync.

Using this, I went for Sound Check as it was the most popular and also I personally liked the name of it, I then planed out what colour I would use, fonts and all the extra typography for this. I also found that red and dark blue suited the best.

Final Masthead names

Focus Group

Name Ideas

For the actual name of my magazine, I have thought about this for a long time and have taken in a great deal of consideration while coming up with a taster of names to be sampled. The name I want to portray in my magazine would have to relate to the genre of rock music and also something the audience would relate this connection with and find striking so that it would stand out in their minds.

Looking at existing rock magazine names I have found that most stick to the one word which is short and bold, and also has symbolic reasons to it. However the few do contain two words joined together, which also work in the same effect.

Following this I have come up with some original names that I could use as my brand identity for my magazine to be known by, they have be chosen carefully as to their meaning and what they represent.

They are: Sound Check, Structure, Deftoned, Witnessed and Sync.

I had gotten the idea for Sound Check because at every gig and band practice  they would do a sound check to make sure everything is in order and works. All of my audience will know what this is and means, giving it a relation to my genre already. They two words also go together in-relation of calling my magazine this because it is short, easy to remember and has a nice ring to it. Sound checks also are a before brief of how the concert should flow and what happens, testing the equipment  which could be a metaphor as my magazine is new and tests new bands, and new music which its main features are. They both have the same topical and pragmatic understanding.

Structure has come from another musical element. As you would have a structure of a song, a structure of a band, and the structure in which you perform songs by. This again is relating its name back to music elements that my audience would also pick up on and find interesting. The name is short and also has a rough, edgy look to it, as it would belong in a rock magazine. There are also bands named after this, such as "Structured, and structures" I have also taken them to get inspiration for this name.

Deftones is a pretty self explanatory name, as my genre of music would be described as being tone deaf and heavy. As the genre of rock produces loud music at a high level in which would be classed as deaf. I have come up with a name that fits this. It suggest that the magazine is heavily based on loud music, however it does have more metal connotations rather than softer rock. However this would convey my genre in the most clearest way ever if I were to chose it.

Witnessed again is a more metal name for a magazine, it sounds more gothical and horror than anything to do with music, however I did my inspiration from an existing band called "Last witness" as there kind of music is the kind you would find in my magazine, which gives it a direct link with the audience. This name is good because it implies new, raw fresh music. As if you have just witnessed a band and found out they are good, they would be in my magazine as that is one of the main features of presenting new and upcoming bands as well as your favourites.

Finally we have Syn which relates to actual music. To have a good performances and make good music, everything has to be in sync and the same paces of things. This describes my magazine to be in good order, and level with the music that it displays. The only problem I have with the name is that it sounds too technical, pop and R&B for my genre of music so my audience may get mixed this magazine up with a different one, the aim of the genre is not clear as I'd like it to be which is a big flaw to the name. 

Production diary 12

I have been busy thinking about my audience and who they are and how I would target them specifically. Following this, it actually would help me with my proposal and what I will plan to do for my real magazine and what elements I wish to produce in it and what would be reverent. I have open up my ideas to a focus group and the public to test my ideas on this by making an online questionnaire. After a week I have found that this was not so much of a good idea, as people did not take it seriously and left silly answers, So I then re did this and make it private to a few people and given out by hand to improve this. I have also been thinking about names for my magazine, and the typography of it which I will later explore and put up for debate.

My proposal

The genre of my magazine is Rock, which would include its basic codes and  conventions, that are most rock magazines follow a dark colour theme and present their genre in an obvious manor. The front cover image would normally be of a high statues, well known attractive looking band, the lead singer will always be in the middle or if not centre of attention. the colour theme would be basic, and stick to two colours however a third could be introduced if necessary. The mast head should be considered to represent the genre, bold, Gothic, in your face and attacking. Then the related tag lines show follow on with the jargon of rock readers, and colloquial language in which they understand according to their idiolect. My genre would present its self in the most stereotypical way in which its readers will understand and acknowledge imminently. I propose to follow these all through when making my magazine, sticking firmly to these guidelines, however throwing in some of my own ideas to make it original.

My audience in which my magazine is targeted at would be, young to old teenagers who are 14 to 21 of age. They would mostly be girls, however they do have a fair share of boys. The reason that i have chosen to target an audience of teenagers in that age range is because, i have found the minim age to go to most top end gigs would Be 14 and readers of existing magazines come from all ages from 14 and above. I have also found that people who would buy a rock magazine would defiantly be interested in bands, gigs and what's new, so my readers would be in a young age range as they are always on their feet, out and about. 21 seems to be an appropriate end age as it signifies the final age before you have to take on full responsibility of your life, it is an age in which people would still be finding themselves and having a Good time.

Their specific psychographics would be people who have a wild passion for music and enjoy reading about it. They would also be deeply involved with bands, their lives and also music related news. As teenagers like to save money where they can, my audience will be drawn into my magazine as it will offer something in return regular, my target demographic spend their time playing instruments, listening to music, writing music, watching tv, games, drinking energy drinks, like going to concerts a lot, wear drop dead or a lot of band merch, skate or bmx, have right coloured hair, like piercings and tattoos, are different from the normal norms, are interested in band members lives, are a bit of a fan girl, eat KFC, fast food, energetic, outgoing, festival loving, people who like spending time with their friends and people who have a similar passion as them, is what unites all these hobbies as passions. Judging from my mood board, these are the kind of things that my readers would find as interest to them or things that they already do.  This then reflects on the genre of my magazine as they all support and back up the ideal of what rock is seen to be and how they are presented in their visual look as well as their personal look. These people would me A,B,C,1 manly men.

The uses and gratification theory are important to my magazine as all the elements would be placed for a reason in which my audience would react on. The main purpose for why people buy rock magazines is because they, them selves desire to once be in a band, meet a band, go and see a band live, interview a band, or just fan girl over them. The main word here is band, everything revolves around them and their music. If I chose a young, new and upcoming band to star in my magazine, then I will have used one of the gratifications, as self desirability, as they themselves would think that they could do what my models are doing because they are so reliable. Maslows hierarchy of needs also plays a part role in this, as you will see how close my audience can relate to each stages of the pyramid. There will be elements in which my audience will feel like they can connect with. To target my audience even more directly i have made a survey for my audience to answer and tell me more about what they like. (http://surveys.questionpro.com/a/TakeSurvey?id=3303151 )

The success for making a good magazine is that the readers need to enjoy reading a very close relationship with a magazine in which they want to read.  it is a very hard relationship in which media tries to replicate. The publishing company which i feel that would make this more successful would be to uses IPC as it is a British company which is liked to other American publisher. They have a large profile which sell over 30 million copies every year which is a lot of for a publishing house. They are also largely associated with newspapers as well.

I will represent my artist in the stereotypical eye of my audience to reinforce my genre and make it clear to my audience on what I am showing them. I will do this buy using a main model of a focus band that I have chosen who are a starting out rock band. They will be dressed in typical everyday casual clothes in with other band members but also teenagers wear. They would consist of baggy vests, long t shirts, hoodies, skinny jeans, a denim jacket and a beanie hat. They will be posing in their nature habitat which would be at a gig and they would be performing live. Their poses would be wild and active as the band would be performing a lively show full of energy and connecting their music with the crowd. I will then also get the band back again to do another shoot that would be used on the front cover and some double page spreads. I would set the setting for these shots to be in a field, woods or large open spaced park. Somewhere that is deserted, slightly mysterious or run downed like. I was also thinking of using a blinding setting of a busy city to show the hecticness of the band and how busy their lives are, if I can find these settings or nice views then i would use them for my photo shoot. I will always make sure that the lead singer is placed in the middle or focused on more, as this is a trend in most bands photo shoots. This will reinforce my genre because I have looked at many exsisitining bands as they have used a similar setting to show their difference and how they are fresh meat to the world. the style of clothing, pose, and facial expression in which i will capture in the shots i will take.

Audience profile

Audience Profile

Production diary 11

I have been thinking a lot about what my props and costume would be like and ideas as to what they could be. Studying my genre closely  I have come up with some of the similar trends in which they wear, and what they do for their image. Following that I have taken a few ideas from each one and then added them to my final idea of what I want to do. They have given me ideas as to what i can do to reinforce my genre, as you can see in the Pezzie below. Also following my planning I have made a survey in which you can find a link to below. I have published this on social networking site, such as facebook, twitter, and tumblr so my target audience is notified.

http://questionpro.com/t/AJbJpZOisB

Props and Costume

Production diary 10

This week  have been busy looking at the institution of magazines. This has told me about the various companies of magazines such as EMAP and IPC, where are media publishing institution's, which vary in dependence. I have learnt the importance of each one and how dependent magazines differ from independent magazines, this will help me when I decide to chose which  institution I want later in the production. There are certain advantages and disadvantages that I need to take into consideration however, I do plan to do more research on this to find out more.

Institution of Magazines

EMAP varies in their industry as they vary  from fashion retail to architecture, environment, media and public sectors. Emap  is an international and powered by the top right group which is a British media company which specialising in the business-to-buisness magazines and the event of business. The company is now owned by Apax and Guardian media group. EMAP has 20 magazines in its business-to-business portfolio which include:  

•     Architectural Review
•     Broadcast
•     Construction News
•     Drapers
•     Health Service Journal
•     Local Government Chronicle
•     Materials Recycling Week
•     Nursing Times
•     Retail Week
•     Recycling & Waste Management
•     Screen International

IPC is another British publishing company, which is also linked to the American publisher affiliated with the communist party USA.  It is also known as International publishing corporation. They also have a large portfolio selling over 30 million copies every year! Firstly published in the mid-1950s and was also dominate by other companies, participially with Associated Newspaper. 

een acquired without any significant change in management, save for the appointment of Mirror Group directors as chairmen. In 1963 all the companies were combined by the creation of a parent (or "holding") company called the International Publishing Corporation (known informally as IPC). All of the existing companies would continue to exist, but as IPC subsidiaries.

 Most music magazines on average would cost from £2 to £5 for just once, either monthly or weekly. We know that our target demographic would be working class, or people studying in education.
Big branding companies are published through main power houses like described as above. (AMAP, IPC) When doing my magazine i will consider weather to to use an independent institution or a world wide one. If i chose the companies like EMAP and IPC, my choices would be very limited as they would have different rights to change and edit my magazine, which could make my magazine completely different and mainstream.
On the other hand if I want to publish my magazine through independent publishers then i would have full control over what I  want to put, which would make this very well unique. If i do chose to g along with this then the disadvantage would be the film wont be as well known and people won't be as interested as they will not know about it.Powerhouses are usually horizontally and vertically to promote and advertise my magazines so more people would be involved and know about this.

The most important factor to my magazine would be the front cover, this is where the audience decided whether they want to buy the magazine because it is the first glimpse they get to seeing it. Most music magazines would have a well known famous band on the front which are highly attractive to their target demographic because they would buy it because of personal references. Linking in with the graphology this is just as well as important as we like to see things with our eyes and what attracts our eyes will attract us essentially. The placing of words, images and text are very important to get it right and appealing to us.
The buzz words, tag lines and mast heads would contain a brief description of what would be inside the magazine to make the reader even more involved and interesting in buying it. They use bright colours which are bold and stand out from the other magazines, they are all competing against each other to attract the most readers so each one has to be done differently and look unique. The structure of each of these are most important as this is what shapes the magazine and gets higher sells, it is more formal to do a magazine with a high strutter which looks professional rather than unstructured and child like.

Production diary 9

I have also looked at existing magazine names and done some research on the internet to find out where they got their name from, why they named the magazine that, when they first started publishing and where the magazine is from. I have found that Most of the magazines that I had researched were from the UK, however two were from the US. One in particular called MetalHammer was dispatched all over the world and also copied in other languages. I found this particularly interesting as this relates to the genre I wish to choose. I have researched different varieties of music to get a rough idea of what each one has done. Their names have been kept simple and catchy in order to remember them by. Each magazine's name is somehow related to their target demographic and genre of music, it really reflects what style they want to portray and is highly important.

Exsiting Names

Production diary 8

I have now looked at the most popular colours and put together a little Prezzie to show what each one has the connotations of. I have found that my genre that I would like to do, use all dark colours, of black, white, grey and yellow. They use a mixture of colours to shows their genre and how it is presented and the stereotypical views. When making my magazine I will take these colours into account and try to use the ones that resemble Rock the most and give of certain connotations in order to make it obvious what my genre of music is and also more appealing to that audience.

Connotations of Colour

Production diary 7

This week i have researched on a lot on my genre of music and what style i want to use in my magazine. I have started by looking at two magazines that I personally read a lot and are suited for my genre. Kerrang and Rock Sound are the two that i have compared because they both show what a rock magazines looks like, but in two different ways. I have also explained how my genre is portrayed and how they do this, using the angel, shots, colours and overall graphology.                                                    

Masthead

Masthead typography analysis

Q magazine is unusual in the music magazines as this magazine does not have an actual name but is just a letter. They have done this because it is a short version and sound for Queue, as in you are queuing up for something, or waiting for something to come out. This also tells us that the magazine is up to date with new releases about what is happening. The bold background of a solid red colour stands out from everything else. This has become their signature colour for the magazine, where they use it throughout.  The connotations of this are important, aggressive, power, love, passion, blood, and boldness. The giant capital Q in the middle displayed in white stands out from the red background and is really contrasting with it. This also gives the magazine a professional look as the Q is in the middle, and the red box is a straight square.

Kerrang have a famous style of masthead. The main colours that are used are yellow, black and white. This basic white and black headline shows the classic rock and roll theme. The writing is all in capitals and also has an explication mark at the end of it to show even more emphasis and aggression. The actually writing it’s self is also quite faded and pieces missing, and bits of lines across each word, it gives it an unfinished, broken, grunge look. The black background shows darkness, and mystery against the pure whitens of the writing, this shows two sides of the story. You can tell that their audience would be aimed at teenagers who love rock music and are aggressive and alternative.

 

Rolling Stone is a world class famous magazine which caters for all types of music. The main colour of rolling stones is actually red with the black outline and the thick edgy stand out; it looks like the writing has been cut out from a trophy.  The actual typography has all flicks and rounded rather than bold and capital. This is because it is diverse for all kinds of music and can be easily adapted to a wide range of audiences.  However the masthead changes the colour in different magazines, but will still keep to the same typography and layout. The dominate colour is red because red represents aggression, passion, boldness and importance, it is a popular choice in the industry of music as well.

Vibe magazine is aimed for music lovers of R&N and hip hop. They have used the colour of black as the main masthead and the background of white to make it contrast and stand out.  The first three letters are all in capital letters however the e at the end is not. This maybe because they have stolen the e from the grand theft auto e. This is because that their target audience probably plays that game a lot and this also makes it more reckonable to their target audience, this can also make them even more persuaded to buy the magazine. Also even though the writing is all in capitals the actual letters are round and soft to show their soft music and bounce to the audience.

Tops of the pops are an old magazine and this also shows in the way they have presented it. The colours of pink and yellow are very retro and disco like. By using the yellow background with the pink outline of the words “top of the pops” make it stand out and give it the theme of pop music. The typography of the masthead is all in lowercase letters and soft, there are no rough edges, and are all curved and soft which shows in pop music that produce. This is a classic pop magazine and by using retro disco colours you can see this.

 

The classic two colours of black and white show that this magazine is a classic rock magazine. Like Kerrang they have chosen the two basic colours, however used them in reverse. All letters are in capital however they are not as aggressive as Kerrang, the letters are curved and rounded to show a softer style that this kind of music is less aggressive and the audience would be less aggressive.  The white background shows the pure of the music and the black shows the darkness of the music and what they want to represent.

XXL magazine have followed the dominate colour of red and used this as their background like Q magazine. They have also imitated Q magazine with the writing being white. XXL is written in bold capital letters to show the contrasting of the white and red background.  The boldness of the writing is not as strong and well presented as Q, as they have used a softer text that is not as cutting edge as others to show their king of music which is aimed at rappers and R&B music.

NME is a classic British rock music magazine. Using the bold and well known colour of red as the filler for the writing and a white outline really contrast and makes the masthead stand out. By also using a black background this makes the letters NME stand out even more and appeal well polished and Presteme. NME is written in all capital letters which have finished in a straight edge and clear finish, each letter is bold and straight with no curves to show it’s professional and also appeal to a much older audience.  People who would read NME would be working class, and maybe older teenagers as the genre of music is rather old, classic rock.