New Media

 New media is used on any digital device as a way of interacting with the audience and where they can give us feedback. The democratization is an important part of publishing, distributing, consuming and the creation of media content.  Facebook and Twitter are both examples of the social media model, which your audience is the participants.
This is the latest, newest way of distributing or advertising at a mass scale as everyone has access to it, most websites are free to advertise on and it’s very easy to access. As I have a target audience of teenagers, they would be best to target with new media as they would spend most of their time online. Social networking sites such as facebook, twitter, tumblr, youtube all hold a great deal of uses which are active daily. If I were to advertise my magazine on these sites then it’s it not only free but would be largely effective as it can get heard of more through people. If I got users to share and like my magazines facebook page, tweet and retweet my magazines twitter account. Just by a click of a button this can all be done.
I have made a twitter and facebook page or my magazine for further promotions https://twitter.com/SoundCheckMagUK
http://www.facebook.com/SoundCheckMagazineUK

However there are problems with new media as once it’s on the internet it is very hard to delete it from everywhere because it is such a large thing that no one can control.
The first music magazine came around in 1920. They were only just a paper magazine sold in local shops, but over time this has changed drastically. They constantly need to be kept up to date as the times change. Many existing magazines have their own website and other social networking sites for their readers to access anywhere. Even on the go, you can download your own app and skim through the highlights on your phone on the way to work or coming home from school. This also gives me a chance to put up live interviews and videos on the website that cannot be placed in a magazine for my readers to watch and get more excitement over. It is an easy way to interact more and also make fellow sound check fans as there would be a comment section where they can voice their own opinions. This is another way in how new media has progressed. More and more apps are being made for anything because most teenagers nowadays have smart phones that can handle them. This would be a very clever way to make one and then push my magazine to be publicised even more. Off course that it will be free so that everyone can download it without a problem.
Radio stations are another form of new media however they have seemed to be the least popular. If I could find a well-known and famous radio station to advertise my magazine in a short add then that would get even more attention which also targets my audience as they will like the same music and interest. As already a lot of magazines do have their own radio station, and also TV channel, such as Scuzz and Kerrang!

 

Here is a sample of the app that i just created that would be found on a iPhone, and very easy to connect with and play with when bored.

There is also a new way which has come out pretty recently and that is scanning codes from the original magazine into your phone and accessing it there online. If I had printed some codes into my magazine and then you could scan it in with your phone and access that special part straight to your phone, like an interview or music video or something that involves the internet. It enables it to become more popular as there is more than just a paper magazine available but much more.