Institution of Magazines

EMAP varies in their industry as they vary  from fashion retail to architecture, environment, media and public sectors. Emap  is an international and powered by the top right group which is a British media company which specialising in the business-to-buisness magazines and the event of business. The company is now owned by Apax and Guardian media group. EMAP has 20 magazines in its business-to-business portfolio which include:  

•     Architectural Review
•     Broadcast
•     Construction News
•     Drapers
•     Health Service Journal
•     Local Government Chronicle
•     Materials Recycling Week
•     Nursing Times
•     Retail Week
•     Recycling & Waste Management
•     Screen International

IPC is another British publishing company, which is also linked to the American publisher affiliated with the communist party USA.  It is also known as International publishing corporation. They also have a large portfolio selling over 30 million copies every year! Firstly published in the mid-1950s and was also dominate by other companies, participially with Associated Newspaper. 

een acquired without any significant change in management, save for the appointment of Mirror Group directors as chairmen. In 1963 all the companies were combined by the creation of a parent (or "holding") company called the International Publishing Corporation (known informally as IPC). All of the existing companies would continue to exist, but as IPC subsidiaries.

 Most music magazines on average would cost from £2 to £5 for just once, either monthly or weekly. We know that our target demographic would be working class, or people studying in education.
Big branding companies are published through main power houses like described as above. (AMAP, IPC) When doing my magazine i will consider weather to to use an independent institution or a world wide one. If i chose the companies like EMAP and IPC, my choices would be very limited as they would have different rights to change and edit my magazine, which could make my magazine completely different and mainstream.
On the other hand if I want to publish my magazine through independent publishers then i would have full control over what I  want to put, which would make this very well unique. If i do chose to g along with this then the disadvantage would be the film wont be as well known and people won't be as interested as they will not know about it.Powerhouses are usually horizontally and vertically to promote and advertise my magazines so more people would be involved and know about this.

The most important factor to my magazine would be the front cover, this is where the audience decided whether they want to buy the magazine because it is the first glimpse they get to seeing it. Most music magazines would have a well known famous band on the front which are highly attractive to their target demographic because they would buy it because of personal references. Linking in with the graphology this is just as well as important as we like to see things with our eyes and what attracts our eyes will attract us essentially. The placing of words, images and text are very important to get it right and appealing to us.
The buzz words, tag lines and mast heads would contain a brief description of what would be inside the magazine to make the reader even more involved and interesting in buying it. They use bright colours which are bold and stand out from the other magazines, they are all competing against each other to attract the most readers so each one has to be done differently and look unique. The structure of each of these are most important as this is what shapes the magazine and gets higher sells, it is more formal to do a magazine with a high strutter which looks professional rather than unstructured and child like.